{"title":"Matcha","description":"\u003cp\u003eThe matcha ritual, at home. Bowls, whisks, spoons and storage containers — everything you need to prepare matcha in the traditional Japanese way.\u003c\/p\u003e","products":[{"product_id":"set-decouverte-matcha-bol-chawan-fouet-chasen-et-cuillere-chashaku","title":"7-Piece Matcha Discovery Set — Wabi-Sabi Bowl, Chasen, Kusenaoshi, and Chashaku","description":"\u003ch2\u003eThe matcha ritual, to discover at home\u003c\/h2\u003e\u003cp\u003eEverything you need to prepare matcha according to Japanese tradition — gathered in a simple gift set. Seven pieces chosen for their visual and functional coherence, in a light palette of white ceramic, bamboo and natural wood, true to the wabi-sabi aesthetic.\u003c\/p\u003e\u003ch3\u003eThe set includes\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eChawan\u003c\/strong\u003e — Off-white ribbed ceramic matcha bowl, matte finish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eChasen\u003c\/strong\u003e — Hand-carved bamboo whisk, 100 fine prongs\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eKusenaoshi\u003c\/strong\u003e — Ceramic stand to preserve the shape of the chasen between uses\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eChashaku\u003c\/strong\u003e — Bamboo measuring spoon (1 chashaku ≈ 1 g of matcha)\u003c\/li\u003e\n\n\u003cli\u003e\n\nStainless steel matcha \u003cstrong\u003esifter\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e\n\nBamboo cleaning \u003cstrong\u003ebrush\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e\n\nSimple \u003cstrong\u003egift box\u003c\/strong\u003e, ready to give\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eMatcha preparation\u003c\/h3\u003e\u003col\u003e\n\n\u003cli\u003eSift 2 chashaku of matcha into the chawan\u003c\/li\u003e\n\n\u003cli\u003ePour in 70 ml of water at 75 °C\u003c\/li\u003e\n\n\u003cli\u003eWhisk rapidly in a W shape with the chasen until a fine foam forms\u003c\/li\u003e\n\n\u003cli\u003eEnjoy immediately\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\u003ch3\u003eFor whom?\u003c\/h3\u003e\u003cp\u003eThe perfect gift for a tea lover, a Japanese culture enthusiast, or to treat yourself to a new daily ritual. Ready-to-give gift set format, with nothing else to buy — all that's left is to get the matcha.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMatcha not included. Hand wash bowl and chasen, air dry.\u003c\/em\u003e\u003c\/p\u003e","brand":"Noren Café","offers":[{"title":"Default Title","offer_id":53704858403155,"sku":"CJYD262412204DW","price":59.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/4165\/7171\/files\/9_ca311f9b-833a-438e-8759-5ae07e4f2082_fine.jpg?v=1784211664"},{"product_id":"chawan-ice-crack-bol-matcha-ceramique-craquele","title":"Chawan Ice Crack — Petrol Blue Cracked Effect Ceramic Matcha Bowl","description":"\u003ch2\u003eWabi-sabi, etched in ceramic\u003c\/h2\u003e\n\u003cp\u003eAt the heart of Japanese aesthetics is a simple idea: beauty is born from imperfection. This ceramic chawan embodies it. Its matte black, mineral exterior frames an interior crisscrossed with petrol blue crackles — an \"ice crack\" effect achieved during firing, making each bowl literally unique.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e High-fired ceramic, matte black exterior finish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDecorative effect:\u003c\/strong\u003e \"Ice crack\" interior glaze — petrol blue-green crackles formed during firing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Ø 12.3 cm × H 6.4 cm\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 450 g\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCapacity:\u003c\/strong\u003e Traditional chawan size, ideal for matcha preparation\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Japanese minimalist wabi-sabi\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eFor matcha — and much more\u003c\/h3\u003e\n\u003cp\u003ePrimarily designed for the matcha ritual (chasen whisking, tasting), this chawan also finds its place in daily life: a dessert, loose leaf tea, a light broth. Its slightly textured exterior surface makes it easy to hold, even when hot.\u003c\/p\u003e\n\u003ch3\u003eNatural companion\u003c\/h3\u003e\n\u003cp\u003ePair it with our \u003cem\u003eMatcha 7-Piece Discovery Set\u003c\/em\u003e or the \u003cem\u003eChasen + Kusenaoshi\u003c\/em\u003e to create your custom matcha ritual. The color of the Ice crack pairs particularly well with the light wood and bamboo of our tea tray.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHand washing recommended. Do not use in the microwave (the glaze effect may be altered). Natural variations in shade and crackle: each bowl is unique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Noren Café","offers":[{"title":"Default Title","offer_id":54488893161811,"sku":"CJCJ146532101AZ","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/4165\/7171\/files\/7b8a0e16-896c-42d3-85dd-28b2649753d4_1_d57b5c5a-9349-4fa6-bae4-58d2af8111c3.webp?v=1785870969"},{"product_id":"chasen-fouet-matcha-bambou-100-brins","title":"Chasen - 100-Prong Bamboo Matcha Whisk (Ceremony)","description":"\u003ch2\u003eThe essence of matcha, in its purest form\u003c\/h2\u003e\n\u003cp\u003eThe chasen is the soul of matcha preparation. Without it, no silky foam, no released aroma, no ritual. This model, carved from a single piece of bamboo by an artisan, features approximately 100 fine tines — the reference density for the Japanese tea ceremony.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Solid natural bamboo, hand-carved\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTines:\u003c\/strong\u003e ~100 fine tines (ceremonial grade)\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHeight:\u003c\/strong\u003e ~10 cm\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wabi-sabi, natural untreated finish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eIncluded:\u003c\/strong\u003e Chasen only\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003ePreparation\u003c\/h3\u003e\n\u003cp\u003e2g of matcha (1 level chashaku) in 70ml of water at 75-80°C. Hold the chasen vertically, whisk in a rapid M or W motion for 15 to 20 seconds until a fine, stable foam forms.\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cp\u003eBefore first use, soak the chasen for 30 seconds in warm water to soften the tines. After each use, rinse with clear water (never soap), shake gently, and let dry standing on a kusenaoshi (dedicated stand) or suspended — never flat. With this care, your chasen will last 6 to 12 months with regular use.\u003c\/p\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eFor matcha lovers who prepare their own drink, as a complement to a Chawan bowl and a Chashaku spoon. If you're just starting out, our \u003cem\u003e7-Piece Matcha Discovery Set\u003c\/em\u003e includes all the essentials.\u003c\/p\u003e","brand":"Noren Café","offers":[{"title":"Default Title","offer_id":54488962924883,"sku":"CJJT143672401AZ","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/4165\/7171\/files\/Presentation1_c1a9be7a-24c0-400b-a0f0-98388c0e1b18.jpg?v=1785871457"},{"product_id":"chazutsu-boite-a-the-matcha-hermetique-en-gres-speckled-style-japonais","title":"Chazutsu – Japanese-Style Speckled Stoneware Airtight Matcha Tea Caddy","description":"\u003ch2\u003eThe ritual of preservation\u003c\/h2\u003e\u003cp\u003eMatcha is a living powder – it breathes, oxidizes, and loses its vibrant color and aromas within a few days if not protected. This airtight stoneware chazutsu simply meets this need: a double seal that isolates the powder from air and moisture, in an object made to last.\u003c\/p\u003e\u003ch3\u003eThe aesthetic of speckled stoneware\u003c\/h3\u003e\u003cp\u003eSpeckled glazing: natural copper-colored spots on a matte black background tell the story of fire and earth. Each piece is unique – the nuances, the density of the speckles, and the patina vary from one chazutsu to another. True to the wabi-sabi spirit where irregularity becomes a signature.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e High-fired stoneware, speckled bronze finish on matte black\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCapacity:\u003c\/strong\u003e ~30–50g of powdered matcha\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 400g\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLid:\u003c\/strong\u003e Airtight, precise fit to isolate the powder from air and moisture\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Japanese minimalist wabi-sabi, each piece unique\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e Matcha, sencha, hojicha, ground coffee, spices\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eUse and care\u003c\/h3\u003e\u003cp\u003eKeep away from direct light and humidity. Clean with a dry or slightly damp cloth – never use soap or a dishwasher. Stoneware develops a patina over time: this is intentional, it is the beauty of an object that lives with you.\u003c\/p\u003e\u003ch3\u003eNatural companion\u003c\/h3\u003e\u003cp\u003ePerfectly complements our \u003cem\u003e7-Piece Matcha Discovery Set\u003c\/em\u003e, our \u003cem\u003e100-Prong Chasen\u003c\/em\u003e, and our \u003cem\u003eIce Crack Chawan\u003c\/em\u003e. For the coffee ritual, this chazutsu also accommodates your freshly roasted beans – the same airtightness, the same patina over time.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMatcha, tea, and coffee not included.\u003c\/em\u003e\u003c\/p\u003e","brand":"Noren Café","offers":[{"title":"Default Title","offer_id":54489737855315,"sku":"CJJT149567001AZ","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/4165\/7171\/files\/056604d2-d97d-4b06-b1dd-1b004d725511.jpg?v=1786113920"},{"product_id":"cuillere-doseuse-en-bois-avec-clip-de-sachet-2-en-1-matcha-cafe-the","title":"Wooden Measuring Spoon with Bag Clip — 2-in-1 Matcha, Coffee, Tea","description":"\u003ch2\u003eOne spoon, two actions, three uses\u003c\/h2\u003e\n\u003cp\u003eA measuring spoon crafted from a single piece of light beech wood, with a handle that extends into a clip to hermetically seal bags. A single object, two daily actions — measuring, preserving — and three possible uses: matcha, coffee, loose leaf tea.\u003c\/p\u003e\n\u003ch3\u003eFor Matcha\u003c\/h3\u003e\n\u003cp\u003eThe spoon accurately measures 1 to 2 g of matcha powder, equivalent to 1 to 2 chashaku. The clip seals your bag or complements our Chazutsu to preserve the freshness of your tea between preparations.\u003c\/p\u003e\n\u003ch3\u003eFor Coffee\u003c\/h3\u003e\n\u003cp\u003eCapacity ~10 g of ground coffee, equivalent to one espresso or pour-over dose. The clip hermetically seals freshly roasted coffee bags to preserve aromas longer.\u003c\/p\u003e\n\u003ch3\u003eFor Loose Leaf Tea\u003c\/h3\u003e\n\u003cp\u003ePractical for measuring sencha, hojicha, or other loose leaf teas, and for re-sealing the original box or bag.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Solid beech wood, natural untreated finish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLength:\u003c\/strong\u003e ~15 cm\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 53 g\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSpoon Capacity:\u003c\/strong\u003e ~10 g ground coffee \/ 1-2 g matcha\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eIntegrated Clip:\u003c\/strong\u003e Spring clip in the handle\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Minimalist Japanese-inspired\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eFor matcha lovers who already have their Discovery Set or Chasen, and are looking for a practical 2-in-1 accessory for daily use. Also perfect as a complementary gift to offer with a bag of matcha or freshly roasted coffee.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRinse with lukewarm water, air dry. Do not immerse or put in the dishwasher.\u003c\/em\u003e\u003c\/p\u003e","brand":"Noren Café","offers":[{"title":"Default Title","offer_id":54517765046611,"sku":"CJYD194521201AZ","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/4165\/7171\/files\/c9846035-e4a7-431d-95c5-1272584acaa5.jpg?v=1786116553"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/4165\/7171\/collections\/1_b8a995b7-8faf-4263-9a51-05deab01d17c.jpg?v=1784212058","url":"https:\/\/norencafe.fr\/en\/collections\/matcha.oembed","provider":"Noren Café","version":"1.0","type":"link"}